Regards upgrades and payments.
I may never need to move beyond the free hitfilm express because I am producing an inhouse video for my fledgling artisan 'designer light' business.
I am filming all stages of production for a promotional video but its on a budget as said business is a one-man affair and I have had to keep an incredibly tight reign on expenditure during the past 3 years of self funded development - most of my investment is in the workshop in terms of machinery and so on,
I cannot simply hire in pro's for video or afford top end software and I believe that I can produce the standard required, in addition I can take the time and patience to repeat repeat repeat until just right
I cannot see that I will ever need anything better than the free version - it already surpasses my expectations ( previously used Sony Movie Studio ).
I have to say I feel nothing but positivity towards Hitfilm due not only to the fact that they have given me free software which is significantly better than software I paid for previousy but also the great website, tutorials and so on.
Perhaps Hitfilm should give people the option to make a voluntary payment for Hitfilm Express after they have tried it out?
I would certainly click on my paypal account and offer some measure of my gratitude whilst at this stage being grateful that I do not have to shell out for the pro version. The use of this software will/should contribute to a modest one-man business I prefer to be fair and always give something back.
Its rare these days that you feel some kind of loyalty or gratitude to a commercial entity but Hitfilm have earned that from me