The Art Of The Modern Movie Trailer
Very cool article for those of us that are trailer-enthusiasts like me. Been a long time since I've posted a trailer analysis like I used to, but I still watch them frame-by-frame occasionally and I found it very cool to read about how trailers are produced. If trailers are an art or a craft as asked in the end of the article I definitely think there is a lot of artistry put into great trailers. Like the first District 9 teaser or the Inception-trailer (the one with Mind Heist). The Inception-trailer is particularly great as it shows the plot to something completely else (and is practically spoiler-free), yet it doesn't end up being misleading and is really exiting. In any case it sounds from the article that working on trailers is a thankless job. The fact that they might inter-cut your work with someone else's just sounds soul-crushing.
I also found it interesting there was no mention of the Don LaFontaine era. I was never really a fan of that type of trailer anyway.