Most Ludicrous product placement

I was watching GI Joe, because it was on terrestrial TV, out of morbid curiosity and it gets to a point where they have to do something quickly with a computer ( I think my brain is already reassigning the neurons used to store this film) so the super high-tech character pops in a USB stick and which bleeding edge super high tech program appears on the screen, Well it flashes up Nortan Antivirus
While Nortan may be a fine product its not something id associate with lighting fast installs and immidate effectiveness
I was trying to think of a worse example of product placement

Comments

  • Hehe, brilliant. Although I'd take issue with your 'may be a fine product' - I've only ever seen it destroy computers, rather than fix/protect them.
    The most ludicrous product placement I've seen recently is in Star Trek (2009) with the Nokia thing in the car at the start. Product placement in far-future settings is just a baaaaad idea.
    The only exception to this is Blade Runner, because the advertising in that was presented as actual advertising. So even though half the companies don't exist anymore, it works in context. It's lingering shots of products and logos that no editor would ever include that aggravate me.
  • The most ludicrous product placement I've seen recently is in Star Trek (2009) with the Nokia thing in the car at the start. Product placement in far-future settings is just a baaaaad idea.

    I, Robot (2004) is a huge perpetrator of this. They went out of their way to advertise products that had no place in a future setting, and wrote it off as Will Smith's character being a collector of antiques or some nonsense.
    Not a movie, but the TV show Fringe makes huge efforts to show off the latest Sprint phones/tablets at every opportunity. "Let's contact HQ with our Sprint phone, where we can do videochat over 4G!" That's an exaggeration, but it's still way too blatant.
  • From my personal experiences:
    Blade Trinity - Jessica Biel's character Abigail, listening to an iPod while she's kicking ass, complete with a scene where she downloads songs from iTunes and creates a playlist for her next encounter
    &
    The Island - Numerous Microsoft logos are littered around the future cityscape (incuding, bizarrely, an Xbox-related ad that was already out-of-date when the movie opened), plus lingering shots of Nokia phones, Aquafin water bottles, Macintosh trucks and Ben & Jerry's ice cream.
  • Transformers - The whole movie is an ad for some toys or something.
  • The best product placement ever in a film is Josie & The Pussycats. There is ridiculous product placement in nearly every scene, but it completely serves the plot, and none of it was actually sponsored.
  • edited December 2011
    I remember making a rather long thread about this back in the FXhome forums long ago (bizarre how you remember forum posts).
    Anyway I always think Casino Royale is the worst. Because films like GI Joe, Transformers, i,Robot etc. are "overproduced, slick, Hollywood popcorn-films" in my eyes and product placement doesn't take me out of a film like that, but Casino Royale was being a gritty, Bourne-follower and product placement in that really stuck out. It would be like product placement in Schindler's List (just slightly less bad). Star Trek 2009 is a special case, but the Nokia thing doubles as a joke. It was certainly tongue-in-cheek.

  • Not a movie, but the TV show Fringe makes huge efforts to show off the latest Sprint phones/tablets at every opportunity. "Let's contact HQ with our Sprint phone, where we can do videochat over 4G!" That's an exaggeration, but it's still way too blatant.

    The TV series 24 was almost embarassingly bad about this. Jack had his Sprint phone out in just about every scene.
    I just though it was particularly funny that the "Good guys" always used Apple computers and the "Bad guys" always used PC's :))
  • Apparently in the film New Years Eve, a scene shot in Times Square shows endless banners and advertisements for the New Sherlock Holmes movie. I won't be watching the film though so I might be wrong 8-|
  • The first 11 seconds has three products- but it's funny 'cause they kinda slam one of them.
    http://youtu.be/hld4Rp2ppMo
  • I watched the first Hangover again the other day and spotted a very blatant placement, it's during the scene when then group wake up, Stu (i think) is lying on the floor with a can of energy drink right next to his face with the label conveniently facing the camera- strange how that happens... the shot lingered on it for way too long though and that's when it really ruins stuff for me- i don't mind seeing people use stuff we use everyday as it adds realism to a film/tv programme but when it makes the scene just look like an advert it lowers my opinion of the whole piece.
  • edited December 2011

    Apparently in the film New Years Eve, a scene shot in Times Square shows endless banners and advertisements for the New Sherlock Holmes movie. I won't be watching the film though so I might be wrong 8-|

    The Muppets had a few scenes in Hollywood that have giant Cars 2 billboards on display. I'm sure that kind of thing is a bit hard to avoid when you shoot in Hollywood, and even harder to avoid in Times Square, which probably has more advertising than just about anywhere in the world, but still. It's weird to see.
  • [img]http://www.ilona-andrews.com/wp-content/uploads/2010/11/fifth_element_product_placement_2.jpg[/img]
    Somehow I don't see McDicks employing this tactic anytime in the future.

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