Our userbase has grown massively over the last two years and we want to keep the community at the heart of everything we do with HitFilm.

We hoped that the recent survey would help us to get an even better idea of who you were and what you wanted – and in the process we came across some answers that struck us as being pretty interesting, so we thought we’d share with you all. Thanks again to everyone who contributed and answered the survey.


FIRSTLY, YOU’RE ALL AWESOME

We just thought we’d throw that in.

After sending out the survey, we had responses from users all over the world with different hobbies, interests and together owning every version of software we’ve ever released (including AlamDV – the very first). You were a mixed bag, but it was really nice to know that our most recent users were just as engaged as the loyal ‘FXhomers’ in shaping the future of HitFilm.

YOU USE HITFILM FOR EVERYTHING AND ANYTHING

Everyone took part – we had first time users, professional filmmakers, YouTube creators, VFX studios, musicians, students and teachers all sharing with us some great information about their workflow, their favourite features and even how they found our website in the first place! We also noticed a sizable Gamer group, which is only going to get bigger over time.

Basically, everyone loves using HitFilm. We can’t blame them really.

A love letter to the indie filmmaking community

Ryan Connolly, Film Riot

YOU LIKE TO GET STUCK INTO THE SOFTWARE YOURSELF

The advanced tutorials that we put out go down a storm – you all love to learn something new, unique and exciting (especially if that’s a fireball or flying).

However, sometimes it’s just as important to make sure you have the basics down, so you don’t get stuck on the simple things. If you haven’t already – treat yourself to some of our foundation tutorials. You’ll be amazed how much clicks into place once you know the basics. Why not start with this one (complete with project files):

YOU LIKE TO HAVE YOUR OWN COSY SPACE ONLINE

It seems that everyone wants to have their little slice of the internet. Whether that’s through your own YouTube channel, an online portfolio or website – or even sharing your videos with family and friends via social media – you not only create amazing content, but you generously share it with other people.

Now’s the time, too – online video is exploding with opportunity. YouTube CEO Susan Wojcicki has spoken many times of her intention to help online content creators grow and accelerate their business – and it seems like the platform is only going to expand.

Jump on now and enjoy the ride!

YOUR BUDDIES HAVE THE BEST IDEAS

You told us what we already knew here: reviews and friend recommendations consistently play an important role in helping you all discover HitFilm. Do a bit yourself – point a friend in the direction of our demo or consider leaving us an Amazon review (wink wink). Let’s keep injecting the HitFilm community with people and excitement!

YOU LOVE HITFILM JUST THE WAY IT IS

An overwhelming majority of you couldn’t think of any way we could improve the software. We think our favorite quote was probably a simple: “nada”, along with a number of smiley faces that hundreds of you added to your responses.

There was one anonymous user who hilariously responded with ‘Let me get back to you’. As of today, we’re still waiting for your email/Facebook post/yell across the street when we least expect it.

Those of you who did want to see change wanted to see more effects, formats, tutorials and plugins – all of which have been noted by the development team and are currently being considered. Thanks for those.

THERE IS SOME MAJOR SHARED LOVE OF CERTAIN FILMMAKERS

Your favorites across the board were Spielberg, Nolan, CorridorKramer and Ryan Connolly (which is great as we’re plotting something. Watch this space…..)

These five directors and YouTube stars were head and shoulders above everyone else mentioned, which gives us some great insight into 1. your unhealthy obsessions, and 2. the kind of content and tutorials we can produce that you will find exciting in the future.

Check out Ryan Connolly’s latest short film “U.F.Oh Yeah” below, if you haven’t already.

A STANDING OVATION FOR THE HITFILM CUSTOMER SUPPORT TEAM

We were blown away by how massively positive everyone’s feedback was. Something we’ve always prided ourselves on is customer service. With Yosemite and YouTube throwing so many spanners in the works for software, we were pleased to see that you all recognised how hard our support team work behind the scenes.

In fact, a massive 98% of our respondents rated our customer service as Good or Excellent

Wow. We’re blushing.


So how about that? We know that no two HitFilm users are the same, and by answering these surveys you give us information that means we can improve the software and your own user experience at the same time. If you missed out this time, please do give us your opinion next time around. HitFilm is your software, so tell us how to develop it the way you want.